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Along with the new logo, set to be consistent throughout all of the company’s licensees and marketing material by the end of the year, the company completed its annual international marketing summit in January and has a North, Central and South American summit planned for June. As part of its rebranding, King Koil is also bringing back its iconic “King Koil Man” mascot representing the company’s supportive innersprings to actively engage with consumers through social media channels. A designated showcase for international designs was opened at its Las Vegas World Market Center showroom in J

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